A Fabulous Affair’s primary marketing objective is to increase its market share by 10% in the next two years.  This will be achieved in two phases.  The first phase will be adding a new segment to the target market called entertainment industry.  An aggressive sales campaign will be under way to add this segment to the customer base and decrease market share for competitors.  The second phase will concentrate sales efforts on corporations rather than private parties such that the percentage of total sales from corporate functions will increase at a rate greater than any potential decrease in sales from private parties and weddings.